Create, manage, and send out marketing materials to your existing and prospective customers. You can create your own forms to help you collect information and sort it by event or customer group. Our editor features a drag-and-drop function that lets you build your own email campaigns in just a few simple steps. You can create text messages and customize exactly how you want your customers to see your message. If you want to market your business by sending out discount codes, you can use the marketing assistant to see how much revenue they’ve generated.
doneCreateyour own templates for mailings
doneTrackingDiscount Codes
Startup Assistance
We’ll guide you every step of the way from the very beginning. We tailor our setup assistance to your business and the questions you want answered. Together, we’ll walk you through the setup process and configure everything from revenue accounts and inventory accounts to syncing sales with your accounting system. We’ll make sure your accounting system is set up correctly to receive data from Contrl. There’s also time set aside for questions from your accountant or accounting firm.
doneWeunderstand the big picture, from sales to accounting
doneFastersetup
Payment Terminal
If you choose a payment terminal, you can expand your payment options. It’s a great complement to Swish, which is already the standard at the register and in the online store. It communicates wirelessly with the register, and the total purchase amount is shown on the terminal’s display. This ensures there’s no chance of an incorrect amount being charged. Additional fees from the provider apply, such as transaction fees and terminal rental fees.
doneSecurePayments
doneTheterminal is wireless and has Wi-Fi
Checkout
With the checkout feature, you can accept card payments and offer invoicing to your customers. It’s integrated into our online store and gives your customers more payment options. Funds are deposited into your bank account as early as the next business day. Additional fees from the provider, such as transaction costs, apply.
doneMorepayment options for your customers
doneIncreasesthe number of purchases from the online store
Klarna In-Store
Let customers choose to pay for their purchase in installments at our checkout. If you sell higher-value items, the transaction may be more convenient for the customer if installment payments are offered as an option. A text message is sent from the point-of-sale system to the customer, who logs in with BankID in the Klarna app. From there, customers select a payment option and sign off on the purchase. The purchase is approved, and a receipt can be issued to the customer.
doneInstallmentpayments on the customer's terms
doneIncreasedin-store sales
Table Stand
Stylish design that enhances your store. Compatible with several different tablet models.
donePrice-tagitems with barcodes
Handleddirectly at the register
Receipt Printer for the Cash Register
Stylish and simple receipt printer
doneWirelessconnection via Wi-Fi
doneStylishdesign
Scanner for the point-of-sale system
Make quick sales by scanning your items at the register. The scanner works very well when receiving shipments and during inventory counts.
doneConnectingvia Bluetooth
doneReadsboth EAN and QR codes
Warehouse
With the inventory module, you can let Contrl keep track of your inventory and the transactions that occur during sales. You can use multiple warehouses and storage locations and sort your goods into the correct locations. If you purchase goods in other currencies, you can easily convert them to the correct exchange rate upon delivery. You also have the option to conduct inventory counts of your entire inventory or selected warehouses. Since the system integrates with your accounting software, the cost of goods is also handled automatically. When a stock item is sold, the cost of goods is posted directly with an accounting entry.
Time & Schedule
The Time & Schedule module includes a time clock for employees to log their hours worked, as well as the ability to schedule staff. Add special events such as training sessions or other activities that require attention. You’ll get a clear overview of the recorded time and any discrepancies. Our time tracking system is cloud-based and can be accessed from a mobile phone.
Maintenance Plan
In the back office, you can keep track of and monitor your company’s tangible assets. These may include vehicles or other equipment used in your business. With the maintenance plan module, you can create your own checklists and reminders based on your assets.
Solid Insurance
Solid Försäkring is one of the leading niche insurance companies in the Nordic region specializing in property and casualty insurance. The target audience for its products consists of private individuals who primarily purchase insurance through our partners when they buy a product or service.
Cash Register
In addition to having the world’s simplest point-of-sale system, it’s integrated with other parts of the system. If you create an order in the Control Panel, it can be paid for at the register. If you offer services or activities, you can use the calendar features to see when your customers are booked. Or you can process deliveries right in the store. Swish is the default payment method.
Online Store
We’ll integrate our online store into your existing website. Build your website exactly the way you want it. We’ll make sure the online store is accessible with the click of a button. Let customers purchase a variety of products. Goods, services, and activities are just a few of the options that are often available for purchase. Swish payments are standard, but the online store can also be expanded to include Bambora checkout, credit card payments, and invoicing.
12 months
Service
With the service module, you can manage and bill for service work you’ve performed right from the register. In the color-coded overview, you can see which jobs are in progress and when you’ve marked them as complete for payment. You can create customer-specific orders with scheduled appointments and communicate directly with the customer using our text messaging service.
done
Home chevron_right Blog Post #10 November 15, 2024
As a small business owner, marketing can feel like a luxury that doesn’t always fit into your budget. But reaching your customers and building a strong brand doesn’t have to be expensive. With smart strategies and a little creativity, you can make a big impact even on a small budget. Here are some practical tips on how to market your business in a cost-effective way.
Harness the power of social media
Social media is one of the most cost-effective marketing channels for small businesses. Platforms like Instagram, Facebook, and LinkedIn allow you to reach a large audience without having to pay for expensive ads. Start by creating content that engages and informs your target audience—this can include everything from tips and guides to inspiring images and stories from your business.
Tip: Be consistent with your posts and use free tools like Canva to create professional content. Also, explore the possibility of using local hashtags to reach customers in your area.
Collaboration and Networking
Collaborate with other small businesses or local influencers to reach a wider audience. A collaboration can involve anything from sharing each other’s social media posts to organizing joint events or campaigns. By pooling your resources and networks, you can both benefit from the collaboration without incurring any additional costs.
Tip: Choose partners whose target audience overlaps with your own, so that both of you can get the most out of the partnership.
Invest in email marketing
Email is an underrated marketing channel that still offers great value for money. By collecting email addresses from customers and prospects, you can send newsletters, offers, and information that keep them engaged and up to date on your business.
Tip: Use free tools like Mailchimp to manage your email campaigns, and make sure the content is relevant and personalized to increase the chances that it will be read.
Local Involvement
Visibility in your local community can make a big difference, especially if you run a brick-and-mortar store or offer services locally. Participate in local events, sponsor an activity, or create your own initiatives that engage people in your community. Showing that your business is an active part of the community builds both credibility and brand awareness.
Tip: Create a simple campaign or promotion that encourages customers to visit your business or share their experiences on social media.
Analyze and learn what works
Marketing isn't just about reaching an audience—it's also about understanding what works. Use data and insights from your marketing channels to refine your strategies and make them even more effective.
Tip: If you use a system like Contrl, you can gain insights into customer behavior, sales data, and trends that will help you better understand which marketing efforts yield the best results.
Conclusion: Marketing doesn't have to be expensive